Life Sciences

Innovative Strategies for Market Leadership

We empower the life sciences SMEs optimize their go-to-market (GTM) strategies, enhance product positioning, and drive commercial success. Our expertise spans across product management, competitive analysis, voice-of-customer (VoC) research, product launch, and sales enablement.

  • Comprehensive GTM plans, value proposition refinement, and buyer journey mapping.

  • Agile frameworks for seamless cross-department coordination and launch execution.

  • Data-driven insights and competitive positioning analysis to inform product commercialization and expansion decisions.

  • Actionable insights through stakeholder interviews and customer feedback loops.

  • Creation of technical and promotional assets, messaging collateral, and team training programs.

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Case Studies and Insights

Understanding Product & Market Trends Using Open-Source Data (OSINT) by Mida Pezeshkian, PhD

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Launching a Superior Reverse Transcriptase in a Commoditized Market: A Case Study by Mida Pezeshkian, PhD

A Case Study on how to use an analytical approach to developing a commercialization strategy.

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Sales Enablement: A Constant Engagement for Commercial Success by Mida Pezeshkian, PhD

A discussion on areas of focus when creating and nurturing a successful business development operation.

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